Purifique launches aromatherapy drink
The product is aimed at both fancy food and functional markets
30/11/05 A heady new botanical drink named Purifique is introducing a new beverage category. Purifique has brought flower power to market with the launch of its two ultra aromatic all-natural flavors featuring cinnamon rose essences in its Purifique Harmony (tm), and a ginger mint bouquet in Purifique Spirit (tm).
The delicious groundbreaking gourmet beverage is also a breakthrough botanical tonic and the brainchild of Purifique Naturally LLC co-founder Desiree Cromwell. Now in its trial launch phase in California's Carmel / Monterey area and via the Web, Purifique has embarked on a campaign aimed at educating the public to the availability of consumable "aromatherapy" packaged in an upscale champagne-style bottle.
Pushing the aromatherapy envelope beyond steam-distilled essential oils and their hydrosol by-products, Purifique Naturally has developed a proprietary low-temperature process that is similar to that of producing a fine wine. The company intends to lead the new “nutritional aromatherapy” category with the introduction of its groundbreaking drinks featuring an incomparable ultra aromatic taste.
