Trump, super premium vodka to be launched by Drinks Americas

30/11/05 Drinks Americas Holdings, Ltd. has signed a licensing agreement with The Trump Organization, thereby retaining the rights to the "Trump" name for the marketing and sales of "Trump: The World's Finest Super Premium Vodka."

J. Patrick Kenny, CEO of Drinks Americas explains, "In our view, the Trump name is one of the most recognizable and valuable global trademarks in existence today, synonymous with the very best of class. Our agreement is to search the world and work to develop the very best super premium vodka, and then to deliver that product to consumers in packaging and style worthy of the Trump trademark."

Donald Trump commented, "Trump Super Premium Vodka is a big idea. Drinks Americas' management team understands our vision for the Trump trademark. The Premium Vodka category is where the very best of fashionable spirits brands compete. That is the place for the Trump brand. By the summer of '06, I fully expect the most called for cocktail in America to be the "T&T" or the "Trump and Tonic". We are very excited that Drinks Americas will be leading this initiative and look for great success."

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream; Roy Yamaguchi's Y Sake. Drinks non alchoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks.

Other products owned and distributed by Drinks include Damiana, the Mexican liqueur, Aguila Tequila; Norman's Wines from Australia's oldest winery, Drinks' award-winning Cohete Rum Guarana from Panama;, 1812 Beer from Sackets Harbor Brewery, Swiss T and Rheingold Beer.

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