11 Aug 2015 --- Recent rapidly growing interest in protein content has been of particular benefit to the meat snacks market, where many products are naturally high in protein and have made increasing use of high-in-protein or source-of-protein claims. According to Innova Market Insights data, nearly 15% of global meat snacks launches in the 52 weeks to the end of April 2015 used protein claims, rising to over 50% in the US.