Procter & Gamble Acquires DDF Skin Care
The DDF line of products designed for specific skin concerns such as anti-aging, acne, hyperpigmentation and sun protection are sold in specialty retail, department stores and select spas throughout the United States and in several other countries.
23/01/07 The Procter & Gamble Company has acquired HDS Cosmetics Lab Inc., the company that manufactures and markets Doctor's Dermatologic Formula (DDF) skin care, from North Castle Partners, a private equity firm. The DDF line of products designed for specific skin concerns such as anti-aging, acne, hyperpigmentation and sun protection are sold in specialty retail, department stores and select spas throughout the United States and in several other countries.
"The addition of DDF to our existing portfolio provides us with the ideal opportunity to reach new consumers in new channels," said Paolo DeCesare, President, P&G Global Skincare. "This move also reflects P&G's corporate strategy to focus on skin care as a key growth category."
"When DDF was created in 1991 it was a pioneering brand, one of the first retail skin care lines created by a top dermatologist," DeCesare continued. "Today DDF is a leading dermatologist brand in the retail specialty channel and has a strong following of loyal consumers."
uilding on DDF's strong positioning and credentials, P&G expects to infuse the line with a steady stream of innovation, add marketing expertise, and leverage its global reach and go-to-market capability to drive future expansion.
We created DDF to bring forth the latest technologies, based on medical practices and protocols," said Dr. Howard Sobel, a leading New York dermatologist and founder of DDF. "I'm confident that with P&G's know-how and scale behind it, DDF can grow to reach even more women and men who are looking for professional solutions."
