29 Jun 2018 --- Retailer brands keep gaining popularity and market share across Europe. The latest Nielsen data shows that market share for private label increased last year in 12 of the 19 countries tracked for the Private Label Manufacturer's Association’s (PLMA) 2018 International Private Label Yearbook, and now stands at 30 percent or above in 17 countries. Private label reached an all-time high in Europe’s largest retail market, Germany, with its market share there climbing to over 45 percent for the first time. Market share also increased to its highest levels ever in six other countries: The Netherlands, Belgium, Sweden, Norway, Hungary and Turkey.
