Investment will be prioritised behind the company’s eight 'Power Brands' of Ambrosia, Batchelors, Bisto, Hovis, Loyd Grossman, Mr Kipling, Oxo and Sharwood’s with TV spots for Sharwood’s, Loyd Grossman and Hovis leading the campaign over the next two weeks. Further advertising for Mr. Kipling, Bisto, Oxo and Ambrosia will be on in the next few months representing the largest concentrated period of TV advertising the company has ever launched.
