PowerBar introduces new POWERBAR(R) TRIPLE THREAT(TM) Energy Bar Line

01/02/05 For active guys who want the taste of a candy bar yet seek a nutritious energy snack to stave off hunger, PowerBar introduces new POWERBAR(R) TRIPLE THREAT(TM) -- a line of four new energy snack bars that fuel like a POWERBAR(R) and taste like a candy bar.

Offered in both crispy and chocolate-caramel-layered textures, POWERBAR TRIPLE THREAT bars deliver great taste and the energy and nutrition guys need to power through a busy day. The POWERBAR TRIPLE THREAT line will be available nationwide in spring 2005.

Backed by two decades of nutritional expertise, POWERBAR TRIPLE THREAT bars offer men more than great taste.  Each 55-gram bar is fortified with sixteen vitamins and minerals and a balance of carbohydrates, protein and fiber.  The bars provide 100 percent daily value of vitamins C and E, and ten grams of protein, four grams of fiber and 30 to 32 grams of carbohydrates.

The POWERBAR TRIPLE THREAT line consists of two crispy and two layered offerings.  The layered Caramel Peanut Fusion and Chocolate Caramel Fusion POWERBAR TRIPLE THREAT flavors combine a tasty core with peanuts and caramel and a chocolaty coating for a delicious candy bar experience.  The Chocolate Peanut Butter Crisp and Caramel Peanut Crisp flavors offer a lightly crunchy rice crisp taste that is bottom-dipped in a chocolaty coating.  The bars were significantly preferred to a leading competitive brand on taste in consumer taste tests with plant trial POWERBAR TRIPLE THREAT product.

PowerBar Inc. is committed to helping enhance the health and wellness of active individuals by providing convenient nutritional products and sound nutrition information.  Backed by decades of sports nutrition experience, PowerBar's product line includes a full spectrum of great-tasting food and beverage options developed to meet the nutrition and energy needs of everyone from athletes to individuals seeking healthy food choices.  PowerBar proudly fuels world-class athletes including Lance Armstrong and Michael Phelps and sponsors premier organizations and events including the Susan G. Komen Breast Cancer Foundation, The Leukemia & Lymphoma Society's Team In Training(R), Ironman North America Triathlons and the Chicago, Boston and ING New York City Marathons.

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