Poore Brothers introduces Cinnabon brand cookies

22/04/05 The United States, Poore Brothers, Inc. has announced that the Company has commenced the introduction and sale of Cinnabon(R) brand cookies pursuant to its licensing agreement with Cinnabon(R), Inc., the market leader among cinnamon roll bakeries and a subsidiary of FOCUS Brands, Inc.

Poore Brothers has successfully completed concept testing, product development, and consumer testing on a variety of Cinnabon(R) snack food products, including three cookie items that have commenced initial shipments. The products being launched are (i) a Cinnamon Roll soft cookie, with rich cinnamon filling and cream cheese flavored frosting, (ii) a Cinnamon Sandwich cookie, filled with cream cheese flavored frosting, and (iii) a Cinnamon Swirl crisp cookie. All three items are made with Cinnabon(R)'s proprietary Makara(R) Cinnamon to provide a flavor experience consumers are accustomed to with the Cinnabon(R) Classic Cinnamon Roll.

Initial promotional shipments are expected this quarter to select mass merchandiser and grocery retailers. Availability in other retailers and channels is also expected to follow shortly thereafter depending on retailer and consumer interest. Additional product concepts are being reviewed for possible development and market testing later this year.

With facilities in Indiana and Arizona, Poore Brothers is a marketer and manufacturer of Intensely Different(TM) snack foods under a variety of owned or licensed brand names, including T.G.I. Friday's(R), Cinnabon(R), Tato Skins(R), Poore Brothers(R), Bob's Texas Style(R), and Boulder Potato Company(R).

Founded in Seattle, Washington in 1985, the Cinnabon brand is the market leader among cinnamon roll bakeries. Cinnabon serves fresh, aromatic, oven-hot cinnamon rolls as well as a variety of other baked goods and specialty beverages. There are currently 605 Cinnabon bakeries worldwide. The bakeries are located in 41 states, the District of Columbia, Puerto Rico and 29 foreign countries, primarily in high traffic venues such as shopping malls, airports, train stations and travel plazas.

FOCUS Brands, Inc. is the franchisor and operator of over 1,200 ice cream stores, bakeries and cafes in the United States, the District of Columbia, Puerto Rico and 32 foreign countries under the brand names Carvel(R), Cinnabon(R), and the franchisor of Seattle's Best Coffee(R) in Hawaii, on military bases and certain international markets. FOCUS Brands primary objective is to "FOCUS on making its constituencies happy."

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