11 Sep 2024 --- Increased consumer interest in health and sustainability and the ability to make more varied choices are fueling plant-based innovation. F&B innovators are responding to emerging plant-based trends, such as flexitarian diets, hybrid proteins and clean labels while supporting consumers who ask for environmentally friendly food options that do not compromise on flavor, texture or indulgence. Food Ingredients First speaks with key industry players, including GNT Group, Planteneers and ADM, to unpack how companies adapt their offerings to meet the needs of a progressively plant-based population whose expectations are only multiplying.