15 Sep 2020 --- The booming interest in alternative proteins is driven both by shifts in buyers’ lifestyles and a deepening awareness of the importance of health and well-being. Consumer curiosity, along with growing concerns surrounding environmental sustainability, is also undoubtedly propelling the plant-based revolution, and ADM is tapping into the shift in demand from consumers, as the trend moves from niche to mainstream. “Demand for plant-based alternatives is fueled by consumers who value the perceived sustainability and health and nutrition benefits,” George Perujo, director of product management for specialty ingredients (EMEAI), tells FoodIngredientsFirst.
