Pine Valley Foods, Inc. Announces the Introduction of Russell Stover Brand Cookie Dough Line

27/07/07 Adored by millions, the Russell Stover name has been synonymous with excellent quality and consistency for more than 80 years. Pine Valley Foods, Inc. is proud to announce their licensing agreement with Russell Stover and the debut of Russell Stover Cookie Dough. Now, Russell Stover fans everywhere can enjoy their favorite confections in delightful combination with smooth and creamy cookie dough.

A premium brand that deliciously blends home fashioned goodness with decadence, the Russell Stover Cookie Dough line of products is comprised of 4 delicious flavors: Homemade Chocolate Chunk, Pecan Caramel Delight, Triple Chocolate Truffle and Chocolate Peanut Butter. Made with real butter, premium ingredients and superior, gourmet chocolate worthy of the Russell Stover name, each variety is as unique as the candies they are fashioned after. Each flavor is also trans-fat-free.

Available in both 2-pound decorative tubs and 3-pound 48-count pre- portioned boxes, each package was designed to accommodate the frozen merchandising sections of major grocery, drug, club and mass merchandisers. In keeping with the tradition and branding of Russell Stover, the packaging features the timeless Russell Stover logo and trademark red.

"Consumers have consistently displayed their love for Russell Stover and its fine confections. We know these same consumers will enjoy our decadent dough themed after Russell Stover's famous chocolates," said Jared West, president, Pine Valley Foods, Inc. "Russell Stover Cookie Dough has the same great qualities that consumers have come to expect in Russell Stover chocolates and now they can enjoy it with the added extravagance of rich and chewy cookie," Mark Sesler, chief marketing officer, Russell Stover Candies, said.