Pimm’s Cider Cup Gets Three New Flavours

14 Apr 2016 --- Pimm’s is introducing three new flavours to its Cider Cup range – Summer Fruits, Mango & Passionfruit and Plum & Red Apple – uniting Pimm’s No.1 spirit, British cider and a hint of fruitiness.

Claire O’Neill, innovation commercialisation manager at Diageo said: “The extended Pimm’s Cider Cup range is timed to perfection for retailers, who can now offer customers the perfect patriotic tipple to accompany the British summertime.

“Summer is a key sales moment for cider and as a brand long associated with everything British, Pimm’s Cider Cup is a must stock ahead of moments of national celebration including Wimbledon and The Queen’s Patron’s Lunch.

“Our insight shows us that frequent cider drinkers are more likely to experiment by trying something new. With its truly different, less sweet and more fermented taste, the newly extended Pimm’s Cider Cup range provides innovation that taps into this lucrative category and we’re confident it will drive sales for retailers as we look forward to a fantastic summer ahead.”

Each variant in the Pimm’s Cider Cup range has an RRP of £2.29 per bottle, available in cases of eight.