Pierre's Ice Cream Company Expands Successful Super Premium Pure Fruit Sherbet Line
Translated "Hello Fruit," the Hola Fruta! product line contains all-natural, unique sherbet flavors blended from the finest fruit purees and luscious pieces of real fruit.
21/05/08 Pierre's Ice Cream Company, a leader in the production and distribution of gourmet ice cream products, announces four new additions to its highly successful Hola Fruta! product line. Translated "Hello Fruit," the Hola Fruta! product line contains all-natural, unique sherbet flavors blended from the finest fruit purees and luscious pieces of real fruit. Mango will be the eighth flavor added to the line, which already includes: Margarita, Peach, Pina Colada, Pomegranate, Pomegranate-Blueberry, Raspberry, and Strawberry. Also, Pina Colada was added to the Pint line. In addition, the company is introducing two new 100-calorie Hola Fruta! bars in Pomegranate-Blueberry and Pina Colada.
In 2007, Hola Fruta! was launched in more than 3,000 stores nationwide. Since then, that number has increased by 42% with the eight unique Hola Fruta! flavors and two flavors of bars being sold at more than 4,400 stores in 34 states. Stores which featured Hola Fruta! last year experienced double digit growth in their sherbet categories (versus previous year's sales).
"Success of the Hola Fruta! line shows there is enthusiasm for a product like this in the marketplace. By identifying unique and emerging flavors, and creating formulas which incorporate delicious fruit purees and real pieces of fruit, we are able to introduce a different kind of sherbet to consumers," said Shelley Roth, president of Pierre's Ice Cream Company. "With the new flavors and new bars, and a fun marketing campaign, we expect great things from Hola Fruta! in 2008. Plus, we will continue to look for new ways to expand our product line and offer the great tasting, low fat treats that delight our customers."
Pierre's has also launched an exciting new marketing initiative known as Fiesta Friday to coincide with the introduction of the new products. The Fiesta Friday Promotion gives consumers an opportunity to win free Hola Fruta! in the form of a complete "fiesta" or "party" kit for their office, company, group, organization or school.
