Pierini Partners Designs Rolling Stones Inspired Beer

The leading beer producer in Argentina, the most important rock band in the World, and the most recognized Studio in Latin America have joined to create a unique limited edition.

This new design is an aluminum bottle, specially created to celebrate the 50th anniversary of the best band of all times: The Rolling Stones!

Quilmes always wants to surprise the consumers, and to make this edition a complete success, they called the well-known designer Adrian Pierini, so as to create a unique piece.

Regarding this design, Adrian Pierini said: “Knowing that we had to work with the iconic tongue implied a huge pressure. We tried to make a respectful layout, considering the emotional history and the project itself. During the development of the design, many options were generated (in which we explored different chromatic palettes, icons and compositions), but finally we all agreed that the best structure to represent The Rolling Stones was a black background and the tongue icon deeply highlighted. To complement such election, we generated complementary elements (as the seal with the letter Q, for example) which allow bonding the brand Quilmes with its message of celebration”.

Black, red, tongue, and not much more. The fans of the group and of music in general, know that nothing more is needed to identify the Stones.

This launching is much more than a new bottle; it is a complicit wink between the favourite Argentinean beer and its consumers. Another way of sharing tastes, experiences and feelings.