Phusion Projects Announces Loko Rita
20 May 2013 – Phusion Projects, LLC announced the introduction of Loko Rita, a unique, progressive adult beverage offered in a sensory optimized can, delivering a distinctive experience to consumers from its flavorful taste to the physical, textured feel of the can.
Loko Rita – available in Margarita and Peach Margarita –is 8 percent ABV and available in 16-ounce single cans. Capitalizing on the growing popularity of margarita flavored beverages and consumer demand for 16 oz. cans in the PAB segment, Loko Rita uses natural flavors and real fruit juice that consumers crave. This new product gives consumers the great taste and experience of enjoying a margarita without the hassle of mixing it on their own.
The can itself is uniquely designed with raised texturized traditional artwork, allowing consumers to taste and feel the celebration of this new brand as they experience it.
"With the introduction of Loko Rita, we are showcasing our ability to develop new flavors and innovative packaging," said Jim Sloan, executive vice president with Phusion Projects. "The tactile can is something we feel will draw consumers to the product and the taste will keep them coming back for more."
Loko Rita will be launching in four test markets this month: Tampa-St. Petersburg, Fla.; Raleigh-Durham, N.C.; Richmond, Va.; and Las Vegas, Nev.
