20 May 2013 --- Heineken, the UK’s leading cider and beer business, is adding another string to Strongbow, its iconic cider brand, with the launch of a new flavoured variant, Strongbow Dark Fruit. The launch follows the successful introduction of Strongbow Pear, which led Heineken’s transformation of the Everyday Cider category in 2012 when the product was voted the No.1 selling Long Alcoholic Drink (LAD) of the year.
