Perrigo Expands Infant Formula Distribution in China
This is the second agreement for premium infant formula distribution in China that Perrigo has signed in the last few weeks with more agreements to come soon.
Nov 9 2011 --- Perrigo Company announced that it has entered into Cooperation and License agreements with Brilite Nutritionals (Shanghai) Co., Ltd., a Shanghai based infant nutrition company. Under these agreements, Perrigo will supply its Bright Beginnings infant formula brand to Brilite, which will exclusively source all its infant formula requirements from Perrigo's U.S. manufacturing facilities, for sale and distribution in Greater China. Shipping begins immediately.
Perrigo Chairman and CEO Joseph C. Papa stated, "This is the second agreement for premium infant formula distribution in China that Perrigo has signed in the last few weeks with more agreements to come soon. Infant formula is a new category for Brilite and we are proud to be their exclusive supplier. Brilite's proven executive team, innovative marketing, and retail distribution capabilities, will enhance the growth of our established brand."
Charlie Li, Spokesperson for Brilite Nutritionals added, "We are thrilled about this partnership with Perrigo and are confident that, together, we will build Bright Beginnings into one of the leading premium infant formula brands in the Greater China markets."
