Pernod Ricard Launches Absolut Texas Vodka
18 Feb 2014 --- The world’s most iconic vodka brand unveils its eighth and latest addition to the Absolut Limited Editions portfolio with the launch of Absolut Texas – the brand’s first and only state-inspired flavor. Internationally renowned San Antonio-based artist Cruz Ortiz designed the Absolut Texas bottle as a modern take on classicTexas iconography.
The taste of Absolut Texas is rich and smooth with notes of fresh cucumber, and a warm spicy character; inspired by the flavors of Southwestern cuisine. It pairs well with a myriad of ingredients, such as cranberry, cilantro and grapefruit soda.
“From the unique Southwestern flavor to the one-of-a-kind bottle design, Absolut Texas is our biggest and boldest Limited Edition flavor to-date,” said Afdhel Aziz, Brand Director, Absolut Vodka, Pernod Ricard USA. “Absolut Texas was truly designed as a celebration of all the best that contemporary Texas has to offer.”
Cruz’s bottle design features a modern spin on iconic Texas imagery, including a “cosmic caballero” cowboy boot against a stylized Texas landscape and his take on the Texas Star. The bottle also features Absolut founder Lars Olsson Smithwearing a cowboy hat, marking only the second time in the brand’s history in which Smith’s logo has been altered.
