Pepsi's Dole line gets lighter additions
Pepsi-Cola North America today announced a new addition to its portfolio of Dole 100% juices – Ruby Red Grapefruit – as well as a new line of 50% juice beverages called Dole Lights.
Dole Ruby Red Grapefruit is newly reformulated to contain 100% juice and no added sugar, joins Orange, Apple and Grape in the Dole 100% Juice lineup.
New Dole Lights are lower in calories and carbohydrates and contain half the sugar of regular juices. Available in five flavors: Orange, Apple, Grape, Berry Blend and Cranberry, Dole Lights contain no added sugar and are sweetened with sucralose.
Dole 100% Juice and Dole Lights are sold in convenient 15.2-oz plastic bottles in retail stores with 11.5-oz cans also available for schools. Both products qualify for PepsiCo's “Smart Spot” label and offer 100% Vitamin C in each 8-oz serving. In-store displays promote the products with the tagline, “Drink your Fruit Today.”
“Consumers are looking for healthy, high-credential juices and juice beverages that they can take wherever they go,” said Danielle Vona, director of juice & juice drinks, Pepsi-Cola North America. “People are demanding more better-for-you choices, and the new Dole lineup enables us to provide options that fit with their busy lifestyles.”
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