Pepsico's Nimbooz Makes it's Debut in West Bengal & North East

The introduction of Nimbooz by 7Up is yet another initiative from PepsiCo India to further widen our already large portfolio to cater to diverse needs and tastes. With this launch Nimbooz will now be present in all the regions in the country.

2 Sep 2009 --- Consumers across West Bengal and North Eastern states of India can now have their favourite nimbu paani in a more hygienic, enjoyable and convenient way. Nimbooz by 7Up, PepsiCo India’s hot-selling packaged lemon juice, made its much-awaited debut in the East India market.

PepsiCo India, the country’s leading food & beverage company, launched Nimbooz in West Bengal in user-friendly, convenient packaging formats of 200ml returnable glass bottles (RGB), 350ml PET and 200ml Tetra attractively priced at Rs 10, Rs 15 and Rs 10 respectively.

Inspired by the popular home-made, fresh nimbu paani, the favourite household beverage across the country, Nimbooz by 7Up has been specially created to suit local tastes. Nimbooz by 7Up is a delicious nimbu paani, with real lemon juice, no fizz, and no artificial flavours. Available in trendy, convenient packs, Nimbooz is a great way to enjoy your favourite nimbu paani in a hygienic format.

Launching the new offering, Ms Alpana Titus, Executive VP-Flavours, PepsiCo India, said “Nimbu paani is a well loved Indian drink, and Nimbooz by 7Up brings consumers this popular taste backed by PepsiCo quality. We have specially developed it to suit local tastes and preferences, and made it available in affordable, hygienic and convenient packaging for consumers on-the-go. The introduction of Nimbooz by 7Up is yet another initiative from PepsiCo India to further widen our already large portfolio to cater to diverse needs and tastes. With this launch Nimbooz will now be present in all the regions in the country.”

PepsiCo has drawn up an intensive consumer activation campaign to market Nimbooz by 7Up in the state. The 360 degree marketing communication plan will revolve around building awareness through multi-city launches and road shows, comprehensive 3D activation, leveraging Out-of-Home (OOH) media, radio, press and outdoors.

Complimenting the on-ground initiatives is the TV commercial that reflects Nimbooz’s ‘Ekdum Asli Indian’ proposition. Aggressive trial generation & sampling initiatives will also be taken forward across major cities and towns in the state.