PepsiCo's Frito-Lay Launches Products Made with All Natural Ingredients

More than six dozen varieties of Frito-Lay products will be made with all natural ingredients including all the flavors of Lay's potato chips, Tostitos tortilla chips, SunChips multigrain snacks, Baked! snacks, and Rold Gold pretzels by the end of 2011.

12/29/2010 --- PepsiCo's Frito-Lay North America division said that approximately 50 percent of its product portfolio will be made with all natural ingredients, including three of its biggest brands, Lay's potato chips, Tostitos tortilla chips and SunChips multigrain snacks. The products made with all natural ingredients do not have any artificial or synthetic ingredients, and they do not contain any artificial flavors or artificial preservatives, or ingredients such as monosodium glutamate (MSG), yet still have the great taste consumers expect from Frito-Lay.

More than six dozen varieties of Frito-Lay products will be made with all natural ingredients including all the flavors of Lay's potato chips, Tostitos tortilla chips, SunChips multigrain snacks, Baked! snacks, and Rold Gold pretzels by the end of 2011. 

"As the snack food category leader, we have insights that show consumers are seeking a wider range of products made with all natural ingredients.  At Frito-Lay North America we want to provide our customers with a broad portfolio of snack options that taste great and are made with real food ingredients," said Ann Mukherjee, senior vice president and chief marketing officer, Frito-Lay.  "Many of the unflavored snacks in our portfolio are already made with all natural ingredients, and we've focused on expanding our portfolio of products with all natural ingredients to include more of consumers' favorite flavored products."

Frito-Lay's seasoning professionals and chefs at the Frito-Lay Flavor Kitchen turn culinary inspiration into great tasting snacks like Lay's regionally-inspired flavors, such as Tangy Carolina BBQ and Garden Tomato & Basil.  The Frito-Lay seasoning professionals created the new seasonings for the products made with all natural ingredients.

New products made with all natural ingredients are now becoming available at retailers nationwide with more products launching throughout 2011. The reformulated products will be easily identifiable in stores with a stamp on package that calls out that the product is made with all natural ingredients, with no MSG, artificial preservatives or artificial flavors.