Pepsi-Lipton Tea Partnership Launches Its First-Ever Sparkling Iced Tea

Pure and simple, Lipton Sparkling Green Tea is made of the finest tea leaves sourced from around the world, which provide naturally protective flavonoid antioxidants.

23/04/09 The Pepsi-Lipton Tea Partnership announced the launch of Lipton Sparkling Green Tea, marking the first-ever sparkling beverage from the Lipton trademark. A blend of delicious fruit flavors, green tea and lightly sparkling water, Lipton Sparkling is a refreshing complement to a healthy lifestyle.

Pure and simple, Lipton Sparkling Green Tea is made of the finest tea leaves sourced from around the world, which provide naturally protective flavonoid antioxidants. These antioxidants can help the body protect itself against free radicals, molecules that can damage cells - an added benefit among sparkling beverages.

"Lipton Sparkling Green Tea brings together the great taste and the goodness of tea that are trademarks of Lipton Iced Tea, with the fun and sparkle of a soda," said Mary Barnard, VP/GM, Pepsi-Lipton Tea Partnership. "Now, consumers really can have it all."

This spring Lipton Sparkling Green Tea will be available nationwide in regular Berry and both diet and regular Strawberry Kiwi. Packaged in 20-ounce, 1.5-liter and 16.9-ounce 12-packs, the new drink will be supported by a full slate of TV, radio and digital advertising.

Green tea has been the fastest growing segment of the RTD Tea category, with an average annual growth rate of 16.5 percent (IRI, GDMx, 2006-2008). Lipton Iced Tea has been the major driver of this growth and accounts for 42 percent of category sales.