Pelican Brewing Unveils Refreshed Packaging
16 Jun 2016 --- As craft beer brands duke it out in crowded beer aisles, Pelican Brewing Company this week aims to bring a refreshing calm to the escalating ‘carrier wars.’ Oregon’s iconic craft brewery introduces a packaging refresh to showcase its coastal roots and playful personality—all while staying true to its flavorful, honest, well-crafted beer.
With a deep commitment to the legacy they created, Pelican founders set out to inspirit its 20 year old presence asking itself ‘how do we support our brand and communicate who we are and what our beer represents—consistently, across packaging and distribution?’ This week Pelican lands in the beer aisle with bolder colors and a lively new look designed to be an easy ‘find’ for craft beer lovers.
“Our goal was to visually translate our beer to the drinker—its unexpected levels of flavor, aroma and quality are hallmarks of our craftsmanship. Our brand presentation is now as consistent as the beer we brew,” says Darron Welch, founding brewmaster of Pelican Brewing Company.
