Payne Tear Tape Provides Added Easy Opening and Security for US Consumers
Clamshell packaging has long been established in a variety of markets including electrical goods and fresh product, where its advantages include a positive visual appearance and a deterrent to pilferage.
Jan 23 2012 --- Tear tape from global leader Payne has enabled Precision Packaging Products, a New York company, to create a stylish, tamper-evident yet easy to open clamshell food package.
Clamshell packaging has long been established in a variety of markets including electrical goods and fresh product, where its advantages include a positive visual appearance and a deterrent to pilferage. However the format has faced critics who say end-users find it difficult to get into the packaging.
Now Precision has developed a no-knife opening solution using printed tapes from Payne. This solution incorporates an additional perforated lip which can be pulled open, enabling the clamshell closure to be released. As printing on clamshells is limited, Payne’s tapes are applied to the package between the thermoform and the cutting station and are used to indicate where the perforations are.
The tape is from Payne’s Elements range and provides the ideal carrier for additional promotional opportunities.
Precision is now gaining growth in the lettuce and bakery markets in both the US and Canada, where it has been found that clamshells offer a longer shelf life than a traditional bag.
Simon Wildash, Head of Marketing at Payne, says: “The past two years have involved a great deal of development work both with the package itself and the tear tape application.
“Precision is a growing customer and with the retail presence of clamshells expanding, Payne tear tape’s use as a communication, branding and food safety tool is likely to increase too.”
The Elements range is part of Payne’s Designer Collection and can be branded using simple fonts and logos in one or two colours. This can be used for important product or brand information, allowing for greater ease of use for the customer and heightened display appeal.
The Designer Collection comprises a versatile range of specialitytapes, employing sophisticated design and engraving techniques to achieve dynamic hi-tech print finishes in line with current market trends. These eye-catching, cost effective branding and communication tapes complement packaging and enhance brand appearance.
The premium positioning of the message can enhance brand values, promote product extensions or innovations, or direct the consumer to SMS or website promotions, while the added security supports consumer trust and brand loyalty.
