Party a Go-Go launched

08/09/05 The beverage industry received a jolt of innovation with the introduction of Party a Go-Go, the first and only line of premium quality, pre-mixed bag-in-a-box spirits. Portable and simple to use, Party a Go-Go can go anywhere and offers a consistent, full-strength premium cocktail without the hassle of mixing drinks.

The benefits of Party a Go-Go shatter the limitations of typical cocktail beverages. The bag-in-a-box package, with its easy-to-pour spout, ensures long-lasting freshness unlike bottled beverages that spoil and must be refrigerated after opening. No mixing required. Just open the spout, pour over ice and enjoy. Compact and portable, Party a Go-Go can go where glass containers cannot, like the lake, beach or pool, a boat, a cabin or other remote outdoor venues.

Party a Go-Go contains premium ingredients like triple-filtered spirits that deliver a great tasting experience just like drinks served at a cocktail bar. The beverages are currently available in a 1.75 liter box that serves approximately 15 4-ounce cocktails. The cost per cocktail is less than half the price of a typical mixed drink made at home and a fraction of the price of a bar made drink. Seven flavors are available representing the most popular martinis and cocktails, including Appletini, Cosmopolitan, Lemon Drop, Chocolate, Blue Passion (Fruit), Classic Lime Margarita and Long Island Iced Tea.

The beverages are available and selling well in eleven U.S. states including California, Texas, Michigan, Minnesota, Wisconsin, Missouri, Tennessee, Virginia, Kentucky, Iowa and Nebraska, and in Canada. Distribution plans call for expanding the product into 10-12 more states by spring 2006.

Party a Go-Go is a product of Urban Brands and Spirits, LLC, a California- based leader in innovative licensed food and beverage products and packaging. Urban Brands and Spirits' Party a Go-Go is currently being distributed in eleven U.S. states and Canada.