Paradise Fruits Embraces Long Term Middle Eastern Trading Opportunities

19 Feb 2014 --- World-leading German companies Paradise Fruits Solutions and Paradise Fruits Freeze-Dried have a clear vision to be the global partner of choice for functional fruit ingredients, freeze-drying and healthy snack solutions.

At GULFOOD 2014 in Dubai, the world’s leading food service, hospitality and retail trade show, Paradise Fruits will showcase its full range of innovative, high quality fruit ingredients to Middle Eastern and international markets. The two companies which operate under the “Paradise Fruits” umbrella will demonstrate how its innovative quality products have a number of commercial applications as healthy, natural snack or as a functional ingredient in bakery, cereals, snack bars and chocolate.

The companies have identified that the bakery sector in particular offers an excellent opportunity in emerging markets such as the Middle East. To underpin its long term commitment to developing food service in the region, Paradise Fruits Solutions and Paradise Fruits Freeze-Dried have appointed a new sales and distribution partner, Transveritas Food Stuff Trading, who will be the key point of contact for middle-eastern customers.

At GULFOOD 2014, Paradise Fruits will exhibit the key products in the ranges. For example, from Paradise Fruits Solutions Pure Fruit Juice Drops will be showcased. This is a new half round shaped fruit product that is a delicious snack in its own right, or can be added to trail mixes or to a range of baked applications. When baked, they create soft, jammy fruit spots which are perfect for cakes and muffins. They can also be panned in chocolate, or added to chocolate tablets, providing a delicious fruit burst in every bite. In addition, the Paradise Fruits Solutions Fruit Granulates will be on show. These are specially formulated to deliver a high fruit content, great taste and texture to a wide variety of applications, including bakery, snack bars and chocolate. Unique features of the high fruit granulates is the bake-stability, low water activity and long-shelf life which can be customised depending on the application and provide a superior ingredient alternative to traditionally air or sun dried fruits.

Paradise Fruits Freeze-Dried offers a wide range of European sourcied fruits which are available in number of different formats. Freeze-drying requires no additional ingredients, and the process is gentle enough that fruits retain their natural colour, aroma and visual appearance. Light, naturally sweet and crunchy – freeze-dried fruits are growing in popularity as a natural snack. However as an ingredient they have a natural fit with cereals, teas and bakery products. Crunchy & Cnusper are unique granulate and cube formats, made with a specially adapted freeze-drying process. Available in 100% fruit formulations, they can also be blended with added sugars, yoghurt or milk, depending on the product requirements.

The newest innovation in the Paradise Fruits Freeze-Dried range is the uniquely shaped Smoothee Bites, which can also be made from 100% fruit, or in combination with different ingredients such as vegetables, yoghurt, milk and coffee. The crunchy melt-in-the-mouth texture is delicious and fresh, and with their natural nutrient retention, they are a healthy snack for all ages.

Paradise Fruits Solutions Sales & Marketing Director Kurt Hoffman comments: “We are excited by the opportunities that Middle Eastern region offers for long term business partnerships, especially for bakery and confectionery sector. Working in conjunction with our new partner Transveritas, we believe we can achieve our goal to produce world-class products, tailored to provide specialist solutions which anticipate evolving global market needs. We look forward to meeting our existing customers at GULFOOD 2014 and welcome those interested in discussing innovative and creative brand and product development opportunities with Paradise Fruits.”