Packaging Performance Service- packed with Expertise

The goal might be to identify the strongest-selling packaging solution or it might be to find the most consumer-friendly – and sometimes both.

19/04/07 “At Korsnäs, we have amassed a great deal of packaging expertise over the years that our customers benefit from through testing, studies, consultations and packaging design. We felt it was time to make our service offering more explicit in order to clearly show how we can help our customers do even better business,” says Olle Steffner, Head of Development at Korsnäs.

“In 2006, we carried out 150 customer projects through this service, and in 2007 we’re seeing increased demand for our services,” says packaging designer Lena Dahlberg. Thanks to the merger of Korsnäs and AssiDomän Frövi, we have broadened our range of in-house expertise, and Packaging Performance Service has several exciting new offerings.

Want to know the truth about packaging design?

Ask the consumer!Korsnäs has offered consumer studies in cooperation with our partner Norm for some time. The goal might be to identify the strongest-selling packaging solution or it might be to find the most consumer-friendly – and sometimes both. Our studies survey a representative sample of the target group and provide answers about which design proposals are referred, the advantages and disadvantages of the proposals, and suggestions for potential improvements.

We’re also upgrading Korsnäs’ proprietary optimisation programme, OPTIPACK, available at www.korsnas.com, during spring 2007. In addition, a unique new service utilising tear strips containing recommendations, tests and suggestions for improvement is being developed. “I feel like we're really able to offer our customers an excellent service package now – filled with expertise!” says Olle Steffner.

Maximum packaging exposure – enabling increased revenues

-Creative design with attractive applications
-Construction and functionality tests
-Advice within the areas of printing and graphical exposure
-Consumer evaluations on the pervasive impact of the packaging

User-friendly packaging – ensuring consumer loyalty

-Functional design with consumer-friendly applications
-Construction and functionality tests
-Consumer evaluations of the consumer friendly nature of the packaging

Packaging optimization – enabling cost reduction

-Optimization of costs through recommendations on packaging construction, materials and grammage
-Evaluation of the conversion process as well as consultation and tests making printing, cutting, creasing and gluing more efficient.