Oroweat Introduces Mini Loaves, Traditional Bread Favorites for Smaller Households

02/02/07 Responding to growing consumer requests, Oroweat announces the launch of Mini Loaves, a new line of favorite Oroweat variety breads in a smaller size. The products, available in California, Arizona and Nevada, offer all the taste and nutritional benefits consumers expect from Oroweat but with fewer slices.

The unique line of mini-sized variety breads are perfect for smaller households or families that like to buy several different varieties of bread. Although the loaves are smaller in size, they deliver the flavor and quality known from Oroweat. Mini Loaves are available in four of the most popular Oroweat varieties: 100% Whole Wheat, Seven Grain, Oatnut and Country Buttermilk. The loaves are shaped, sliced and double wrapped for freshness like traditional Oroweat breads.

"We all like the freshest bread and many consumers have told us they cannot finish a full size loaf of bread before its expiration date. Oroweat Mini Loaves are the perfect solution for smaller households that typically toss away a portion of a loaf of bread," said Dan Larson, Oroweat Marketing Director. "Mini Loaves also make it easier to enjoy a variety of breads for different occasions; including 100% Whole Wheat with whole grain nutrition, and Country Buttermilk, a favorite for the perfect grilled cheese sandwich! Now you can have both. This is one more example of Oroweat's innovative thinking to offer new options that are important to our consumers."

With the average number of people per household just over two in the United Sates, smaller size offerings are gaining attention in the food industry. Keeping an eye on trends and listening to consumers, Oroweat is one of the first bread companies to introduce smaller loaves. Last year, Oroweat successfully introduced premium buns in four-count packages.