Ole Smoky Tennessee Moonshine Announces Phase Two Of All-New 360 Marketing Campaign
03 Aug 2015
03 Aug 2015 --- Ole Smoky Tennessee Moonshine, the most distributed moonshine in the country, announces the launch of the second phase of their all-new “C’mon Live A Little” marketing campaign. Following the huge success from Phase 1 of their “Manifesto Video” which has received over 1 million views on YouTube since June 29th. The brand is now ready to introduce their new spokesperson, Gatlin T. Wolf III.
Gatlin T. Wolf III embodies everything Ole Smoky stands for: living in the now, taking chances, and instigating mischievous behavior. The goal of the campaign is to reach out to a broader audience, therefore the brand wanted to create a character that relates to millennials. With his dapper style and confident aura, Gatlin represents the modern drinking man.
“Ole Smoky Moonshine is all about taking chances and having fun,” says John Cochran, CEO of Ole Smoky Tennessee Moonshine. “Gatlin is going to encourage consumers to live a little on the wild side by firing them up to try our moonshine. Who wouldn’t want to take a shot of moonshine to kick start the night?”
This second phase of the campaign will include three 15-second vignette videos, created by Standard Time, a Los Angeles based creative shop. Each video begins with ordinary people going about their daily lives until the call of the wolf.
“The inspiration behind the wolf is the red wolf that roams the Appalachian Mountains,” explains Michael Sharp, founder of Standard Time. “He represents the instigator of good times. We all have a wolf inside of us that we want to let out, and Ole Smoky Moonshine’s Gatlin T. Wolf III will do just that.”
The first of the three videos launched through digital agency, VaynerMedia, a bicoastal shop that manages the brand’s social and digital media planning. The remaining videos will be released in the weeks to come.
“Because we are going after millennials with the new campaign, we are utilizing digital strategies to reach this target audience,” says Matt Seigel, VP and Head of LA at VaynerMedia. “This will help ensure Ole Smoky Moonshine stands out from its competitors.”
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