Okell’s Brewery Aims to Double Profits With Image Overhaul

21 Feb 2013 --- Okell’s has commissioned Glasgow-based Good to overhaul its image following the design agency’s hugely successful rebranding of Argyll-based Fyne Ales.

The new brand identity, part of a £130,000 campaign, incorporates the three-legged symbol of its Isle of Man base and other elements of its Celtic heritage in a clean, contemporary design.

The brewery expects to increase export sales in the next year, which would double its profits. Okell’s will be sold in 2,000 outlets with plans to add 25% more sales year-on-year over the next three years.

The new brand identity will be applied to Okell’s’ traditional ales, including the core range of Okell’s Bitter, Olaf (dark beer), Jiarg (red beer) and IPA, as well as its special and seasonal ales and across its range of merchandise. The company has ceased production of its mild beer because of falling demand.