Ocean Spray Appoints Coca-Cola Enterprises as Pan-European Sales and Distribution Partner

The move is in line with Ocean Spray's aim to improve its go-to-market capability through best-in-class partnerships in sales, distribution and manufacturing, across all elements of its juice business.

2 Oct 2009 --- Ocean Spray, the global brand leader of cranberry products, has announced a major new collaboration with Coca-Cola Enterprises (CCE) across Great Britain and France.

From the 16 February 2010, CCE will exclusively take on sales and distribution of the Ocean Spray juice drinks portfolio across Great Britain.

Gerber Juice Company Ltd in the UK and its European sister company Emig has also been appointed to manufacture Ocean Spray juice drinks throughout its major European markets of the UK, Ireland, France, Belgium and the Netherlands.

The move is in line with Ocean Spray's aim to improve its go-to-market capability through best-in-class partnerships in sales, distribution and manufacturing, across all elements of its juice business.