31 Jul 2020 --- Algavista’s organic phycocyanin presents a natural and organic solution for blue colorants in the F&B industry. The vibrant blue pigment, called Vistablue, is extracted using state-of-the-art technology from organic spirulina cultivated by Algavista’s parent company, Parry Nutraceuticals. With Classic Blue being Pantone’s color of the year and many industry players pegging the tint as rising in popularity for F&B applications, Algavista is tapping into a pervasing industry trend. Moreover, naturality demands are driving the space with plant-based and natural colors being in high demand.