14 Aug 2023 --- Oatly has opened a pop-up store in Amsterdam, the Netherlands, to celebrate the launch of its soft serve ice cream in Europe. The plant-based dairy solutions company showcases its new flavor options focusing on one key ingredient: Oats. Food Ingredients First speaks to Christiaan van Doornik, general manager of Benelux at Oatly, about why the company chose to launch the pop-up and the latest insights using oat as a dairy solution.
