Nutrition 21 Receives Commitment from a National Retail Chain for its Chromax(R) Product; Food, Drug and Mass Retailer Support Continues to Grow
Chromax is a supplement for healthy and pre-diabetic people that promotes insulin health and helps improve blood sugar metabolism and cardiovascular health. Diachrome is a non-prescription nutrient based insulin sensitizer for people with type 2 diabetes.
Chromax is a supplement for healthy and pre-diabetic people that promotes insulin health and helps improve blood sugar metabolism and cardiovascular health. Diachrome is a non-prescription nutrient based insulin sensitizer for people with type 2 diabetes.
"We now have commitments from five of the top eight retailers in the United States," said Paul Intlekofer, COO of Nutrition 21. "Their commitment to put Chromax on the shelf is further evidence of the growing public interest in the insulin-related benefits of chromium picolinate. Chromium is to insulin health as calcium is to bone health. Chromium picolinate is one of five featured "Super Nutrients" in the January 16 issue of Newsweek magazine. It was also the focus of a feature story in the April 3 issue of First for Women."
The Company is supporting its strategy for direct retail sales of Chromax and the chromium picolinate category with a comprehensive marketing and communications program. The Company expects revenues from its direct retail sales efforts to commence in the 2nd calendar quarter of 2006.
