NutraCea Announces Debut of First Whole Grain Rice Bran Cracker by Sakata/Frito Lay

17/07/07 NutraCea, a world leader in stabilized rice bran (SRB) nutrient research and technology announced that a new whole grain rice bran cracker containing NutraCea's proprietary SRB as one of the primary ingredients, has made its debut on national supermarket store shelves in Australia and New Zealand. The rice bran cracker comes in three flavors: original, chili and basil and is distributed through Sakata Rice Snacks, a division of Frito Lay. In addition to being sold throughout Australia and New Zealand, Sakata will be exporting these crackers to the United States, United Kingdom and South Africa.

"This is the first of many products to be introduced to the Australian and New Zealand markets through the efforts of our distributor Med-Chem Ingredients in this region. We anticipate this development to be a launching pad for many more new products with ingredients produced using our proprietary methods, which will be manufactured and distributed in Indonesia, Malaysia, Vietnam, Singapore and other areas of Asia through our joint venture partner-P. T. Panganmas," said Kody Newland, Senior Vice President of Sales of NutraCea.

"The Sakata whole grain rice bran cracker is the first of many products being formulated globally with NutraCea stabilized rice bran in the growing snack and cracker category" added Mr. Newland.

The tasty new crackers can be found in Australia and New Zealand in 480 Coles Group stores, 180 BiLo stores, 700 Woolworth and Safeway stores, 80 Franklin stores and over 1000 independent grocery and specialty food stores.