Non-alcoholic Malt Alternatives
Besides classical flavors such as lemon and apple, or exotics such as pineapple and mango, WILD has combined other interesting taste experiences to its malt base.
Beer is a favorite beverage throughout the world. Nevertheless according to Wild, not all consumers are able or willing to drink it without reservations. WILD has offered malt-based, non-alcoholic beverages since 2004, as an interesting alternative to beer for many consumers. The company will present an enhanced portfolio of hop and fruit flavors for these beverages at drinktec 2005.
For WILD, it is especially important to develop products that offer a beer type flavor and pleasant bitterness while not containing any alcohol – neither during the production process, nor in the final product. This is especially important for consumers in the Middle East, who abstain from alcoholic products for religious reasons.
Fruit and hop flavors for new taste experiences
For various beer type tastes, WILD supplies a wide range of flavors. Bitterness is optimized by hop extracts and hop flavors.
Combinations with fruit flavors allow regional taste preferences to be taken into account. Besides classical flavors such as lemon and apple, or exotics such as pineapple and mango, WILD has combined other interesting taste experiences to its malt base. The company will present the new beverages at drinktec. All flavors are available without alcohol, which is especially important for their use in the Middle East.
Easy processing for stable products
WILD’s malt compound is a clear, stable and concentrated product with a brix between 60° and 65°. Its stability in the final product has been proven through several testing methods. Malt beverages with fruit flavors are light stable and can be filled into white glass bottles.
The natural malt base can be filled using traditional soft drink filling lines in most cases. This allows producers without brewing technology the opportunity to offer beer typical beverages without additional investments.
Worldwide trend scouting for promising innovations
With the numerous subsidiaries and allied companies with production sites in Europe, North America and China, in addition to sales offices in more than 70 countries, WILD knows the specific requirements of the food and beverage markets throughout the world. The international transfer of knowledge and expertise among employees ensures that WILD recognizes trends early and implements leading edge innovations for the customers' benefit.
The natural malt beverages are a result of this worldwide trend scouting and research and development work that is focused on the entire production and marketing process. The compounds are easy to process and fulfill the consumers’ demand for healthy, natural food. In addition, malt-based beverages are an interesting, non-alcoholic alternative to beer.
www.wild.de
