06 Apr 2023 --- Aiming to capture category and product synergies and focus on whole-foods based nutrition to seize functional and beverage trends, NextFoods, the parent company of gut health brand GoodBelly is merging with all-natural sports nutrition company Cheribundi. “The goal of the merger is to deliver natural performance, specifically gut health and recovery, through exceptional products and brands that resonate with consumers looking for natural solutions to manage their health at a larger scale than before,” Marcel Bens, CEO of NextFoods, tells NutritionInsight.
