New VIACTIV Multi-Vitamin Soft Chew Now Available Nationwide

17/05/06 McNeil Nutritionals, LLC, maker of VIACTIV Dietary Supplements for women, announced today the arrival of the new VIACTIV(R) Multi-Vitamin Soft Chew in Chocolate Cherry flavor. The Chocolate Cherry VIACTIV Multi-Vitamin Soft Chew will be on shelves nationwide in May 2006. VIACTIV(R) Multi-Vitamin Soft Chews are the only chewable multi-vitamin formulated specifically for women with 12 essential vitamins and calcium.

VIACTIV Multi-Vitamin Soft Chews are a good source of vitamins A, B6, B12, C, D, E, Biotin, Pantothenic Acid, Folic Acid, Niacin, Thiamin, Riboflavin, plus Calcium. Taking one VIACTIV Multi-Vitamin Supplement per day promotes heart health, bone strength, energy activation, eye and skin health and immunity.

"Getting the recommended daily amounts of essential vitamins and calcium is often a challenge for active women dealing with increasing demands on their time. Great tasting VIACTIV Multi-Vitamin Chocolate Cherry Soft Chews present another simple option for women to comply with their regular multi-vitamin requirements to help maintain good health," said registered dietitian Maureen Conway, Director of Nutrition Services at McNeil Nutritionals, LLC.

In addition to the new flavor, the makers of VIACTIV are providing women with an added incentive to take their daily supplement. With each "freshness seal" from the package sent to the company, VIACTIV will donate 50 cents to Dress for Success, a non-profit organization helping disadvantaged women prepare to enter the workforce.