29 May 2018 --- Deforestation-free palm oil is not as simple as it sounds – that is the message from new study coming out of London where researchers discovered a better approach is needed that goes beyond the public shaming of companies in the supply chain. A new study by the Imperial College London says that genuinely “deforestation-free” palm oil products are problematic to guarantee. And despite a considerable amount of work within the industry, a more collaborative and supportive approach to understanding palm oil supply chains is needed so it can lead to more effective strategies being developed.