New Ownership for Ludicrous Hardcore Energy Brands
Previous Mix Master Beverage Company owners came to Eaton in early June because of his success with his other business, Western Networks Inc, and the sale was final in late July.
15/09/06 The new and exciting business opportunity was only one of the reasons David Eaton, now CEO and President of Mix Master Beverage Company, decided to buy the business. Previous Mix Master Beverage Company owners came to Eaton in early June because of his success with his other business, Western Networks Inc, and the sale was final in late July.
Mix Master Beverage Company now has the opportunity to start fresh. With speculation that the company may have lacked organization as well as manpower in the past, the new owner plans to change the business approach. David plans to keep the company well organized through both marketing tactics, as well as experienced sales distribution managers, ensuring the product is in the stores and is convenient for consumers.
"I hope as the new controlling head of the company that I will bring my straightforward, go get ‘em style and approach to the beverage industry," said David. "With a new marketing strategy and better organization, sales and distribution should increase ten fold."
David plans to master distribution in West Virginia and surrounding states, including Ohio, Pennsylvania and Maryland, and has set the goal of future nationwide distribution. Mix Master Beverage Company plans to get maximum exposure with new events, radio advertisements and possibly television commercials.
David and his new sales distribution managers, Kris Casto and John Matlack, know that the Mix Master Beverage Company, with a little help, will have no problem being a success.
"It is a great tasting product, with a very eye catching logo and a lot of potential in energy drink category," said David. "The product sells well and people really enjoy the taste."
