New Offices For Sidel

15 Apr 2013 --- Sidel has announced the opening of two new offices as part of its ongoing commitment to ensuring global experience backed by local sales and service support through proximity to customers. A modern new facility will operate as Sidel's Dubai HQ, serving its customers in the Greater Middle East and Africa, while a dedicated new regional HQ in Frankfurt will serve customers in Europe and Central Asia. Both offices will be fully operational by September 2013.

The moves have been bought about by the reorganisation of the way Sidel serves its customers in different markets. The creation of a Greater Middle East and Africa zone recognises the fact that customers in these markets are facing similar challenges, as is also the case with those operating in Europe andCentral Asia. The opening of the two new HQ's, with the setting up of teams dedicated specifically to these zones, allows Sidel to focus its efforts and expertise on meeting the challenges.

The new Dubai facility will provide staff with an ultramodern working environment, bringing servicing, training, order processing, regional co-ordination and administrative functions all under one roof. The Gulf state is becoming an important hub for the industry with a number of Sidel's customers taking advantage of leading edge infrastructure, transport and communications links.

Commenting on the opening of the Dubai HQ, Peter Logan, Executive Vice President for Market Operations, said: "Dubaireally is the perfect match for Sidel. Its excellent communication and transport links mean we can get closer to our customers in both the Greater Middle East and African regions and help them with the challenges they face. The move has allowed us to bring a number of different functions together which make it easier to offer the right solutions and remain A Better Match."

Speaking about the longer term opportunities for the Greater Middle East and Africa, Clive Smith, Zone Vice President, said: "We see excellent prospects for Sidel in the Greater Middle East andAfrica. In many ways the markets here are at a similar level of maturity with customers facing many similar challenges. This means we can focus the expertise we have built over 150 years on helping them meet those challenges with complete line solutions across PET, glass and can and all product lines."

The opening of the new Frankfurt HQ puts Sidel at the heart ofEurope.Commenting on the announcement of this development, Mr Logan said: "Basing our regional office in Frankfurt puts us on the doorstep of many of our largest customers inEurope. We have brought logistics, servicing, training, order processing and regional co-ordination all under one roof so we are closer and can focus on providing highly co-ordinated solutions."

Western Europe is a very dynamic region for the beverage industry, and as the strongest European economy,Germanyoffers a highly-skilled workforce which Sidel believes can support its ambitions for business in the zone. Moreover, the new HQ will take advantage of theFrankfurthub, to shorten the distance within the company and its customers in the region.

Alessandro Paini, Zone Vice President for Europe andCentral Asia, commented: "Our customers operate in a rapidly changing market and face new challenges every day. By reorganising around markets at similar levels of maturity, we are best able to focus our efforts on what is important to them, driving quality, lead times and cost with lean processes."

The announcements follow an exciting few months for Sidel with the recent launch of Sidel Matrix, a brand new platform which builds upon the company's 150-year history and 50 years working with PET experience. Sidel Matrix offers a reliable, ergonomic and safe design, with highly efficient and hygienic production methods.