New Line Offers Crunchy, Bite-Sized Organic Versions of America's Favorite Cookies

20/07/06 As appetites continue to grow for organic food, successful manufacturers are adding organic versions of flavor favorites that already appeal to mainstream consumers. Obscure flavors and ingredients, once the mainstay in the natural and organic category, hold less appeal with today's health-seeking consumer hungry for organic alternatives to the conventional products they know and love.

"The tremendous growth of the organic industry is fueled by new entries into existing categories," says John DePaolis, Head Marketing Guy for Country Choice Organic. "Consumers, who typically enter organics through fresh produce or dairy, quickly look for additional categories to meet their need for healthy and wholesome products. It's with this consumer in mind that we make our products taste as good, or better, than any product on the market."

To give consumers an organic alternative in the wholesome snack aisle, Country Choice Organic, the #1 organic cookie company, is introducing a line of Snacking Cookies. Available in four varieties -- Vanilla Wafers, Ginger Snaps, Chocolate Chip and Iced Oatmeal -- these Snacking Cookies are crunchy, bite-sized organic versions of America's favorite cookies.

"Our Snacking Cookie line includes varieties that are family favorites, whether baked from an old family recipe or purchased in the conventional cookie aisle," says DePaolis. "They are a perfect way to bring organics home."

Organic growth continues to be the bright spot in an otherwise stagnant food industry, with sales of organic cookies growing 29% over last year (compared to a 3% decline for conventional cookies). Fueled by mainstream consumers looking to organic products as part of a healthy lifestyle, the organic category is expanding into more categories, including wholesome
snacks.

"Today's consumers are calling for manufacturers to offer organic alternatives across more categories," says DePaolis. "Our great-tasting organic Snacking Cookies are the perfect addition to any family's pantry."