New Laughing Bird Caribbean White Shrimp From CleanFish is the Sweet Future of Aquaculture

02/10/07 CleanFish, a San Francisco-based sustainable seafood company, introduces Laughing Bird Caribbean White Shrimp, a delectable, fresh shrimp from a family-owned, eco-friendly operation in coastal Belize. This shrimp is a delicious, healthy and sustainable alternative to rock shrimp.

Laughing Bird shrimp is sweet and briny, with a fleshy firmness that gives against the teeth with a juicy pop. The taut mouthfeel of this small, curling shrimp is due to the fact that it is harvested, hand-peeled, chilled and shipped immediately.

Artisanal production, attention to human health and environmental stewardship make a difference in taste. When the shrimp in your mouth has never been frozen, treated with preservatives or water-retaining additives, you can taste its true character.

Wild rock shrimp is often caught in deep water by bottom trawlers that destroy the ocean floor, then doused in chemical preservatives and frozen. Common practice in international shrimp farming requires copious pesticides, disinfectants and antibiotics. Water pollution and destruction of mangrove ecosystems are environmental costs.

Laughing Bird Caribbean White Shrimp was farmed with attention to the health of the animal, the environment and the people who consume it. It comes from a closed-loop aquaculture system that sets the gold standard for shrimp farmed globally in terms of land use, water reuse, lined ponds and stocks of highly monitored, healthy shrimp.

Reputable conservation organizations are behind this new model of aquaculture in Belize. "This is the future of aquaculture," says Shrimp Farming and the Environment, a report prepared for the World Wildlife Fund, World Bank and Food and Agriculture Organization of the United Nations Consortium Program on Shrimp Farming and the Environment.

"Chefs today want to cook with excellence, openness and integrity, using the purest ingredients. That's what sets the Laughing Bird shrimp apart - it is a superior product that will impress chefs and consumers who have high standards for both taste and environmental stewardship," says Tim O'Shea, founder and CEO of CleanFish.

This shrimp is suited to environmentalists by provenance and to seafood lovers for its pure, sweet flavor. It's not only pleasing to the conscience and the palate; when cooked, Laughing Bird Caribbean White Shrimp turns a deep, carnelian red, and caramelizes beautifully because it's never been frozen.

At last, a fresh alternative to rock shrimp with both exceptional flavor and stellar environmental credentials is available at your local market or favorite restaurant. Taste why environmentalists, chefs and gourmets love this shrimp you can trust.