New Jar Design Takes World of Spice to Next Level

The 915ml cylindrical jar is injection stretch blow moulded in clear PET. The tall, upright design ensures that caterers can quickly find the jar in busy kitchens, while the shape also features a contoured profile that assists handling.

29/08/08 RPC Containers Blackburn has manufactured a custom-moulded catering jar that provides World of Spice with enhanced on-shelf presence and convenience for its relaunched range of herbs and spices.

World of Spice has introduced new seasonings and colours, and wanted to complement this with a fresh packaging format that would combine the exceptional functionality required in catering environments with an aesthetic appeal that stands out in cash & carry outlets. Having previously used a standard container from RPC Blackburn, World of Spice recognised that the company would be the ideal partner to produce a bespoke design.

“We are very happy with RPC,” confirms Mark Rothan, Manager of World of Spice. “They’re the best in the market, they understand our requirements completely and we’ve always enjoyed good price and service.”

The 915ml cylindrical jar is injection stretch blow moulded in clear PET. The tall, upright design ensures that caterers can quickly find the jar in busy kitchens, while the shape also features a contoured profile that assists handling.

The jar is used to package over 100 herbs and spices in the company’s range. Four coloured labels differentiate the type of product – green for herbs, black for peppers, red for chillies, brown for spices – which are then overprinted with the specific product details. Colour matching caps – designed for fast opening – are produced at RPC Halstead.

“We are confident that RPC’s modern, elegant and highly functional jar design will be prove extremely popular with both caterers and cash & carry outlets,” concludes Mark Rothan.