New Image for the Gin Lubuski Brand

The work on the new label design had an evolutionary character. A new typography was created to give the packaging a more distinctive and individual appearance.

19/08/08 Gin Lubuski is the most popular brand of gin in Poland and has been present on the market since 1986. The brand enjoys consumers’ trust and their opinion that it is a high quality product. Gin Lubuski is also perceived as a familiar Polish brand. Despite the positive reputation of the brand, its image was significantly weaker as compared to its main competitor Seagram’s, which is considered to be elegant and modern. Gin Lubuski’s packaging was summed up as too simple, modest and poorly noticeable on the shelf.

The producer of Gin Lubuski seeking a solution to freshen-up and modernize the brand has turned to the Studio DN advertising agency. The basic problem of the brand’s image was lack of aspirational features, therefore Studio DN focused on a design which would add prestige and elegance to the product’s image. Originally Gin Lubuski was packed in a green bottle with a plain white label. The bottle itself had a positive feedback among customers so it has been left unchanged. The work on the new label design had an evolutionary character. A new typography was created to give the packaging a more distinctive and individual appearance. Unnecessary elements were removed from the label, while remaining ones were given a more modern and elegant character. The shape of the originally rectangular label was replaced with softer lines accentuated with an embossed gold outline.

The applied changes have given the product a lighter and more refined appearance without a change in the positioning of the brand.