New Cruzan Black Cherry Rum Brings the Taste of the Islands to Tropical Drinks

11/05/07 As the weather heats up, Cruzan Rum introduces its new Black Cherry flavor to spice up a bevy of beverages and help toast to a season of fun in the sun. With a fresh aroma, intense flavor of almonds, flowers and berries and smooth finish, Cruzan Black Cherry is a unique blend of quality Cruzan Rum and the essence of black cherry.

"After taking one bite of a black cherry, we instantly knew that it would be the perfect addition to the Cruzan Rum family," said Peter Wijk, Brand Director, Cruzan Rum. "Cruzan Black Cherry brings a touch of the tropics to a wide range of fruity concoctions that can be enjoyed all year long."

Enjoy a new twist on the classic Mojito by adding Cruzan Black Cherry to light rum or mix up a pitcher of Rum Punch, a favorite Caribbean cocktail first created in the 17th century. Whether you're sitting poolside with friends or by the fire with loved ones, Cruzan Black Cherry can be used in a plethora of cocktail recipes, and adds a festive kick to any occasion.

Cruzan Black Cherry is the ninth variety in the Cruzan flavored rum family, which also includes Raspberry, Mango, Coconut, Vanilla, Pineapple, Banana, Orange and Citrus. Most flavors are available in 50 ml, 200ml, 375ml, 750ml, 1.0L and 1.75L bottles.