New Christmas Gift Pack For Grant’s Family Reserve

First Drinks has unveiled a gift pack to showcase its number three blended Scotch whisky, Grant’s Family Reserve, in time for the key Christmas trading period.

Available from early November, the Grant’s gift pack is designed in its classic red and gold livery creating shelf stand-out to attract existing and new consumers.  These gift packs will be available to exclusively to the convenience channel.

Senior brand manager for Grant’s whisky, Oliver Dickson said: “This investment demonstrates our commitment to the convenience channel by providing an attractive Christmas gifting option for a highly desirable top three brand at an accessible price point.

“It is an essential part of First Drinks’ Christmas gifting portfolio and we are confident that the trade will enjoy healthy sales of Grant’s this Christmas.”

The Grant’s Family Reserve 70cl gift pack has an RRP of £16.49.