New Canning Machine Gives Multipacks the Billboard Treatment

All cans are secured with Hi-Cone’s environmentally-friendly multipack carriers which use significantly less material compared with other packaging systems, are photodegradable, and are 100% recyclable.

Oct 21 2011 --- A high-speed orientation machine which packages up to 2,400 drinks cans per minute for maximum visual impact has been launched in Great Britain.

The machine from Hi-Cone, the international leader in multipackaging for beverage, food and consumer goods, automatically and precisely forward faces all cans for consistent presentation in customer-friendly displays.

Orientation promotes minimum use of packaging because drinks brands are able to display key images and messages across the cans themselves rather than resort to using materials that cover the primary container and create more waste than necessary.

Hi-Cone embraces a Min-Max approach to packaging using minimum material, resources and effort for maximum convenience, quality and value. The machine model 9352 has just been installed by leading cider maker Aston Manor at its site in Tiverton, Devon.

It is suitable for use in the production of any kind of beverage sold in cans, and can accommodate a variety of packaging styles, top lift or side lift carriers and merchandising panels. The machine is easily and quickly changed to deal with different heights of cans, pack sizes and styles of Hi-Cone multipack carriers types.

Ton Hoppenbrouwers, Hi-Cone’s Business Development Director, Europe, says the multipacks of four, six, eight and twelve effectively offer brand owners high-impact on-shelf billboard displays. “The orientation machine gives brands maximum promotional benefit with minimum use of material, cost and effort.”

“Consumers and retailers are increasingly voicing their preference for minimal packaging, minimal cost and minimal effort and our machine enables brand owners to meet these concerns while still delivering their vital messages and images.”

All cans are secured with Hi-Cone’s environmentally-friendly multipack carriers which use significantly less material compared with other packaging systems, are photodegradable, and are 100% recyclable. Aston Manor, which makes a range of ciders including the UK’s leading white cider brand, Frosty Jack’s, also packages for several other brewers and the major multiple supermarkets.

Paul Clifford, Engineering Director at Aston Manor says: “We are proud to have the orientation machine. Our business is about having innovative ideas, and the machine certainly fits in with that. “The visual impact of the multipacks on the shelf is fantastic and our customers are very pleased that we can provide that.”