New Bottle Design for Estrella Damm
22 Oct 2015 --- Estrella Damm will be sporting a new shade as a darker glass version of the bottle hits shelves and bars this month.
And the company says the darker shade of glass gives the beer 30% more protection from light exposure, meaning the bottle will travel and store better and conserve that perfect Mediterranean taste Estrella Damm is famed for.
Genna Burchell, marketing manager for World Beers at Charles Wells which imports Estrella Damm to the UK explains: “Estrella Damm is still brewed in the heart of Barcelona to the original 1876 recipe using only 100% natural Mediterranean ingredients which gives the beer that distinctive flavour that drinkers love.
“We all know that light exposure can change the taste of beer and so we’re delighted to be introducing this new darker bottle which will better preserve that authentic Mediterranean taste until each bottle of Estrella Damm reaches the lips of UK drinkers.”
Estrella Damm is one of the UK’s fastest growing premium world lagers and is also available on draught and in can varieties.
