Nestle to Increase Milk in Milkybar Recipe, In Line With Sugar Reduction Targets

02 Jun 2017 --- Nestlé’s family favorite white chocolate brand, Milkybar, is increasing the amount of milk by 11.5% in the recipe, making it the brand’s No.1 ingredient.

The percentage of milk in the new core range recipe has increased from 26% to 37.5% which allows Nestlé to reduce some sugar. The new products will remain free from artificial flavors, colors, preservatives and sweeteners.

Newly designed packs, highlighting ‘Milk is now our No.1 ingredient’ will feature across the full Milkybar range of bars, blocks, buttons and sharing bags and will replace the existing products from May/June 2017.

Dame Fiona Kendrick, Chairman and CEO of Nestlé UK and Ireland, said: “We want to make our products the best they can be for our consumers. We’ll take every opportunity to innovate and reformulate to improve our products but this can never be to the detriment of taste.”

“We have used our strength in research and innovation to develop a great recipe that replaces some sugar with more of the existing, natural ingredient that people know and love. We have added more milk to the recipe, which has been at the heart of Milkybar ever since it was launched in 1936.”

The new Milkybar recipe will take out almost 350 tons of sugar and 130 million calories from UK public consumption which is part of Nestlé UK and Ireland’s pledge to remove 10% of sugar from across its total confectionery portfolio by 2018.

The move follows the recent launch of the new KitKat ‘Extra Milk and Cocoa’ which increased the percentage of milk by 20% and cocoa by 13% in the recipe.

FoodIngredientsFirst reported in April, that Nestlé’s Rowntree’s brand unveiled brand new 30% less sugar versions of two of its best-selling products; Rowntree’s Fruit Pastilles and Rowntree’s Randoms which have received overwhelmingly positive consumer feedback.

These innovations are all part of a number of Nestlé’s initiatives to improve its products through a range of methods and make incremental sugar reductions in different ways that, when added up, are a positive step overall to removing sugar from the nation’s diet while maintaining the taste.